Takeaway lunch packaging

When you supply takeaway lunches, there’s a lot of competition, so any way you can stand out from the rest is going to help you make more sales. Here are some ideas on how to get the attention of your potential customers with your packaging.

Make it clear

When a customer is choosing a takeaway salad or sandwich there are a few things they look for. It needs to look fresh, it needs to look appealing and it needs to be clear what they’re getting. Using clear packaging makes it easy for them to see what’s inside, check that it’s fresh and see how much is in there. If you are selling attractive salads with bright fresh ingredients then clear pots and an ideal way to show them off. Similarly, if you are selling fresh sandwiches with interesting fillings, using sandwich packs that make it easy to see inside will show your sandwiches to their best advantage.

Make it robust and useful

There are few things that will frustrate a customer more than packaging which doesn’t do the job properly. Boxes that go floppy, lids which don’t fit or packaging that doesn’t offer any protection while the customer takes it to where they’re going to eat will all leave a bad taste in your customer’s mouth and they won’t be back for more.

Ensure that you choose packaging that is specifically suited to what you are supplying. For example don’t try to put a baguette into sandwich packaging or soup into cups that are meant for cold drinks. You also need to make sure it is strong enough to take care of the food while it is being transported.

Offering takeaways in packaging that has additional useful benefits can also make you stand out from your competitors. For instance packaging that includes an integrated fork or spoon (depending on whether it is relevant) means that your customer doesn’t have to remember to get or bring their own and can eat anywhere rather than having to go back to the office to get cutlery.

Make it sustainable

More and more customers are becoming concerned about the impact they are having on the environment. Offering them takeaways in packaging that is a credible and eco-friendly alternative to your competitors could give you the edge. By using a range like EarthSave you will show your potential customers that you are able to offer them packaging that does the same job as standard packaging but with the additional benefit of being kinder to the environment.

Branding

Another way to make your takeaways stand out is to use branded packaging. Attractive branding will not only make your products look better for your customers but will also advertise your business when others see your customers eating your wares.

Making small changes like these can make a big difference in helping your takeaway lunches stand out from the rest. Take a look at our range to find takeaway lunch packaging that suits both your food and customers perfectly.