The look and quality of your products is a very important aspect when wanting to sell and compete with competitors in your marketplace. From colour codes for branding to special limited-edition packaging.Whatever it may be, your business has to try and stand out amongst the others and be a recognised brand. As an example, if you sold ice cream without any branded packaging it would not be particularly attractive when selling and others on the shelf will be more appealing to customers with the colours and design.
Having a colour Code for a business is important, as this is what people will remember about your brand or business, so getting the packaging the same colour as the logo and the colours the business uses is essential for attracting the right customers, Coca Cola has done this brilliantly and they are now the biggest well known brand in the world with the stand out red used for different types of packaging, Ben and Jerrys are a good example for the ice cream business, they have designed a unique tub and have a different design for each flavour they create and use different colours brilliantly to attract the brand name to customers.
Using colour for Ice Cream Packaging
Having a logo that is bold and is the main and first thing you look at when buying the ice cream can help create brand awareness. For someone like Ben and Jerry’s the colours and design they use fits in brilliantly with the blue-sky background seen on their ice cream tubs as this creates an effect and stops the packaging from looking overcrowded, the flavour is written in the colour it is known for with a sneak peak of what to expect from the ice cream at the bottom.
If you are an ice cream manufacturer, you can Print and personalise your own ice cream tubs with us. Contact us today with your design. You provide the Art work we provide the Packaging the Printing and the Service!
Food Packaging andLimited Edition Goods
Businesses also use packaging to promote something new, a limited-edition product for example can be different to the original packaging and include different colours so they look different to the original packaging but it’s also clear what the brand is. By doing this they theycan stand out as a special product on the shelves to help catch the eye of the consumer as well as encouraging the customers to buy, who doesn’t get tempted by something that’s limited edition? Colours like gold and yellow for example can catch the eye of customers more than other colours such as white or black
Big brands in today’s market have become masters in the packaging arena. Takeaway food brands such as McDonalds and KFC use a wide range of packaging. They are very clever however about ensuring that all of their packaging is easily identified as their brand. They do this with the use of logo’s, messages and colour theme.A good logo is also very important on your packaging, again the best brands and business in the world all have logo’s that will always be remembered and you know who they are instantly when seeing them, its all about being seen and being in people’s minds! But do remember that these logo’s have become famous because people have bought into the products / service first and then the brand. A good logo never made any business successful!
So, make your business known! Stand out! Have a go a trying some designs for ice cream tubs, Ice Cream signs or any sort of take away packaging your business needs and you could see a whole new change to you and your business!