Why we love ice creams in summer

When the British think of summer, they often think of ice-cream. The tasty treat is often synonymous with the hot, insect-filled days of July and August, when the kids are off school and the days seem endless. Even if summer doesn’t turn out to be full of sun, ice-cream is always there to console and cheer up kids and adults alike. Aside from the pure joy of being able to eat a 99, or an ice-cream sandwich, there are also other reasons why ice cream is so popular with everyone.

Ice-cream can be very good for you, in moderation. It is able to help you to absorb some of the essential fat-soluble vitamins, including A and D. Being able to absorb these is particularly important in summer, when D is more likely to be widely available through bright sunlight and long days. You need fat to absorb it, and what better way to do so than through the taste of ice-cream. In addition, when you are overheated on a hot day, a good ice-cream can help you cool down, and prevent your internal systems from heat stroke and other problems with excessive heat.

In addition, during the summer months ice-creams are more widely available, and in a greater range of flavours and varieties. If you love mint-choc ice-cream, then the summer is the perfect time to buy a few pots and stick it in the freezer, or go out to your local ice-cream parlour and enjoy a long, cool glass of the delicious green ice-cream. Lastly, ice-cream is a treat, and it is a treat that is commonly associated with the summer. It doesn’t really feel like summer until you’ve had your first ice-cream, either from the shop, or from the ice-cream van driving around the streets, interminably playing ‘Greensleeves’.

Find out about our massive range of ice cream flavours.