Top Ice Cream Trends for 2026

The ice cream and gelato market continues to evolve, with 2026 bringing exciting opportunities for producers, retailers and food service businesses alike.

From bold flavours to new formats and changing consumer expectations, staying ahead of the trends can help you stand out and maximise sales.

At Takeaway Supplies Ltd (TAS Group), we’re seeing some clear directions shaping the industry this year — here are the top trends to watch.

1. Nostalgia with a Modern Twist

Classic flavours are making a strong comeback, but with a creative upgrade.

Think:

• Cherry Bakewell
• Banoffee
• Victoria Sponge
• Custard-based desserts

These familiar favourites are being reimagined with premium ingredients, layers, and new textures, creating what’s often called “newstalgia.”

👉 The opportunity: Tap into customer memories while offering something new and exciting.

2. Bold & Global Flavours

Consumers are becoming more adventurous, and global inspiration is driving innovation.

Trending flavours include:

• Pistachio (especially premium pairings)
• Matcha and botanical flavours
• Middle Eastern influences like baklava
• Exotic fruits and bold berry combinations

👉 The opportunity: Introduce limited-edition flavours to test demand and keep your range fresh.

3. Texture is Everything

In 2026, it’s not just about flavour, it’s about experience.

We’re seeing:

• Layered ice creams
• Swirls and ripples
• Crunchy inclusions
• Multi-texture combinations

Consumers want a multi-sensory product, not just a scoop.

👉 The opportunity: Add inclusions, sauces, and toppings to create standout products.

4. Premium Soft Serve is on the Rise

Soft serve is evolving from a simple offering into a premium, high-margin product.

With:

• Gourmet toppings
• Visually striking presentation
• Faster service times

It’s becoming increasingly attractive for operators looking to improve efficiency and profitability.

👉 The opportunity: Position soft serve as a premium treat, not just a basic option.

5. “Conscious Indulgence” & Plant-Based Options

Customers still want indulgence, but with a more mindful approach.

Key shifts include:

• Plant-based and dairy-free options
• Reduced sugar or “better for you” formulations
• Clean label ingredients

This balance between indulgence and wellbeing continues to grow in importance.

👉 The opportunity: Offer inclusive options without compromising on taste or texture.

6. Eye-Catching Displays & Social Media Appeal

Presentation has never been more important.

We’re seeing:

• Towering gelato displays
• Bright, layered colours
• “Instagrammable” creations

Visual impact is driving footfall and online engagement more than ever.

👉 The opportunity: Make your display work as a marketing tool.

7. Portable & On-the-Go Formats

Convenience is key in 2026.

Popular formats include:

• Ice cream sandwiches
• Mini tubs and bite-sized portions
• Grab-and-go desserts

Consumers are looking for treats that fit into busy lifestyles.

👉 The opportunity: Expand beyond traditional scooping formats.

8. Growth in Premium & Artisan Ice Cream

The demand for high-quality, artisan-style products continues to grow, with customers willing to pay more for:

• Better ingredients
• Authentic production methods
• Unique flavour experiences

The UK market is seeing strong value growth, showing that premiumisation is here to stay.

👉 The opportunity: Focus on quality, storytelling and differentiation.

How TAS Group Can Support You

Keeping up with trends is one thing, executing them successfully is another.

At Takeaway Supplies Ltd (TAS Group), we help our customers bring these trends to life with:

• High-quality ingredients and inclusions
• Professional stabilisers and recipe support
• Packaging solutions that enhance presentation
• Technical expertise to improve consistency and performance

Stay Ahead of the Curve

The ice cream industry is more exciting than ever, with innovation happening across flavours, formats and customer expectations.

By staying ahead of these trends, you can:

• Attract new customers
• Increase sales
• Differentiate your offering

📞 Want to explore how these trends could work for your business?
Get in touch with our team, we’re always happy to help.