There is a growing trend amongst consumers to make purchase decisions based on more than just the appearance of the packaging – they are now being guided by the packaging material itself and demanding that it be more environmentally friendly.
Consumers are beginning to worry about the amount of packaging consumed by society and the effect it is having on the environment. They are starting to reject products in certain types of packaging, concerned about how recyclable it is and what kind of impact it has had on the environment during manufacturing as well as what happens to it once it is discarded.
At the same time, however, they are still just as concerned about convenience and this is making it a challenge for takeaway companies to find that middle ground to keep their customers happy. When it comes to packaging the majority of companies will focus on two areas. The first is how attractive the packaging is and how it will therefore drive consumers to buy their products. The second is cost – how to minimise the additional outlay they need to make to serve their product up attractively.
Environmental benefits of packaging usually feature quite low down on the list of priorities for those serving their food up, but this is likely to change as consumers start factoring it into their buying decisions more and more.
So how does a company serve these seemingly opposing requirements of their customers? Their demand for convenience requires packaging that makes it easy to serve up the food as well as making it handy to take away with them, but at the same time they are concerned about the environmental impact of the packaging.
How to ensure your Takeaway is more environmentally friendly
Single use products are the most difficult to reconcile convenience with environmental friendliness and so takeaway companies have the biggest challenge in this regard.
This difficulty has led to innovation and advances in packaging that are starting to allow takeaway suppliers to meet both sides of their customers’ demands.
New environmentally friendly packaging focuses on using raw materials and raw material additives that have minimal effect on the environment. They will also be composed of materials that are not only recyclable but also easy to recycle without other adverse effects on the environment.
Eco friendly packaging is now available for both paper and plastic disposables, and allows the supplier to give his customer the convenience of practical design combined with the peace of mind that they’re not adding to the problem of packaging causing damage to the environment. It’s a win-win situation for both the supplier and the customer.
Takeaway Supplies is pleased to be able to supply packaging for takeaway companies that meets the eco friendly requirements of their customers without compromising on practicality and style. Our EarthSave® range of single use products have been developed with additional environmental features and benefits to satisfy those who are conscious of their impact on the environment. This range gives your customers a viable eco-friendly alternative to what is usually available and incorporates new raw material alternatives and raw material additives while still maintaining the stylish design and practical functionality they demand.
The EarthSave® range includes paper and plastic disposables which aim to be eco friendly in every way, including food service disposables such as cartons, food boxes, cups, lids, bowls, plates, cutlery and more. You’ll find shapes and sizes to fit almost any type of sandwich or salad, from wraps, bloomers and long baguettes as well as standard sandwich wedges in various thicknesses to small, medium and large salad boxes, all with the same eco credentials.